Monday, 8 November 2010

TV Advert Analysis

Positive representation of woman
Desperate houswives - The offical trailer for the new season.





The trailer shows women to be shown as very dominant and in control, as they are the centre of attention. The trailer shows how there is wind blowing and how everyone stops in shock when they see them.
It’s interesting how the women leave their homes and their families and their cloths are immediately ripped off and transformed into red outfits, which are neither slutty nor smart, but are definitely eye catching. The colour red is interesting as it shows them to be lustful, and with the power they seem to have of their surroundings they seem to enjoy the attention.
One of the women hands her child to her husband and walks away, indicating that she is the dominant in their marriage and she looks superior in handing him the baby, with no other alternative. This takes us away from the stereotypical housewife whom would look after kids and take care of her husband and gives the perception of a new modern wife who has her say in her marriage.

The trailer also shows the women gathering together and walking together and in the end standing in a dominant and very bold pose. This shows how woman can get along and seem very powerful united.

An interesting element of the trailer is how the camera pans across all of the woman’s eye's showing them to be domineering, in their glare and almost evil look.
It’s interesting how the group of woman face another woman and yet the entire group of woman all seem dominating and powerful.





Negative Representation of women
Alternate Trailer for Desperate Houswives





This trailer shows women to be portrayed in a negative view as they are seen to be used as sex objects as one of the women is in lingerie lying in a bed and posing which would be ideal for men as the technique (Male gaze) is being used very effectively.

Whereas another is wearing make up in front of a mirror and flashes her hair after taking her wig off, revealing that she is a blonde. This immediately gives the audience the perception of her being a stereotypical blonde.
This is interesting as it may seem controversial, but it will definitely attract viewers, as they would be very tempted to see how the season would pan out. Women may find it harsh, although they would still watch it.

The trailer also shows another woman admiring her jewellery in the mirror, suggesting that woman are easily won over by jewellery and that it is very close to them. It’s interesting how a few seconds later she rips her necklace off and throws it away when seeing car lights approaching what I could assume is her house. This might suggest that jewellery might be from another man, who is not her husband. Which would re iterate those women are negative as this would imply that she is cheating on her husband.

Also towards the end of the trailer, there is text that reads, 'more DESPERATE than ever' which is interesting as it makes the woman look like even more of slag’s than they already appear to be. This could be very controversial, as women would be offended by it, but the publicity would most certainly boost ratings. Also the fact that the trailer is fan made, would interpret that this is simply their view on the show, and it could be argued against.

Representation Case study - Half Term homework

1) What group of people or place you will be studying the representation of, and on which platform(s):
- I will be studying Men and how they are represented for the male gaze.
- I will be looking at either print text such as magazines for women (Cosmo)
Or broadcast in terms of Trailers for perfumes

2) Why have you chosen this topic and why do you think it will be a rich area of study?
- I have chosen this, as the female gaze has been under debate alot, but there is also an element of the male gaze in todays media, in which men are being portrayed as sex objects and machines of money

3) Identify at least 3 media texts that you will use as your primary sources (e.g. a specific newspaper, TV programme, film, magazine, website...)
- Cosmo/ More (Womens magazine)
-

4) List the theorists who are relevant for your study (choose from: Gaye Tuchman; David Gauntlett; Laura Mulvey; Judith Butler; Stuart Hall; Antonio Gramsci; Anthony Giddens; Manuel Alvarado; Nick Lacey; Richard Dyer; Marshall MsLuhan; Theodor Adorno.)

Laura Mulvey - Male Gaze (Female Gaze)
David Gauntlett - Girl Power

5) What have your chosen theorists written about your topic area? Include quotations and comment on their connection to your topic area.?

- In the magazines for older teenagers and young women, the encouragement of women to be sexual actors - even predators - rather than sexual objects or victims, reflects a 'feminist' turning of the tables. Feminists never really suggested that having sex with lots of men was a goal in itself, but the rejection of passive femininity, and the freedom to openly desire others, is feminist progress.

- It is widely noted that since the 1980s there has been an increasing display and sexualisation of the male body in mainstream cinema and television and in advertising (Moore 1987, Evans & Gamman 1995, Mort 1996, Edwards 1997).

The Guardian 100

1) What is the Guardian 100 and who are the people who create it?
The Guardian 100 is an anual guide to the most powerful people in the industry. it is created by Lord waheed Ali, Dasiy McAndrew, Sarah Sands, Richard Park, James Scroggs, Matt Wells, Janine Gibson and Jamie Kantrowitz

2) How many woman are in the top 100?
18 women are in the guardian top 100

3) What companies do these woman work for and in what roles?
There are only 3 woman who are in this and they work as;
Sarah Sands - Consultant editor of the Daily Mail
Janine Gibson - Executive editor of the gaurdian
Daisy McAndrew - Cheif political correspondant of itv

4) What percentage of woman is this?
That gives 18% of the guardian to womans guidance.

5) How would I asses the balance of power? why is it in this way?
The balance of power is very unbalanced as the majority of panelists are males and there are 3 times as many men on the top 100 to woman. This could be a result of modren society where men are mostly dominant and have more control in media. Woman have smaller roles and are less important in media.

Wednesday, 29 September 2010